This course provides students with an opportunity to gain an understanding of promotions and practices. The class itself places emphasis on developing students’ abilities to express their analysis and recommendations in class discussion. The importance of a small business having a well-developed marketing strategy, while utilizing creative and economic advertising opportunities is also examined carefully. The course will combine class instruction, business surveys and group work.
This course provides students with an opportunity to gain an understanding of promotions and practices. The class itself places emphasis on developing students’ abilities to express their analysis and recommendations in class discussion. The importance of a small business having a well-developed marketing strategy, while utilizing creative and economic advertising opportunities is also examined carefully. The course will combine class instruction, business surveys and group work.
